Monday, January 17, 2011

Top 10 Excel SEO Functions - You'll Like These

Top 10 Excel SEO

Functions -

You'll Like These !



There are some functions in Excel that seem like they were custom-made just for SEO. If you are big into high-volume SEO and haven’t used many of these, you’re in for a treat.

Here are my top 10 Excel functions for SEO. I am excluding VLOOKUP, Pivot Tables, and If-Then-Else from this list because each of these is important enough to merit its own separate article. Here are my Top 10 (minus these mentioned 3):



Trim Off Extra Characters From Front and Back of a Character String

Before you perform any serious SEO work on character strings, it is always a good idea to trim off the extra and not-very-obvious spaces you may have accidently inserted at the beginning or end of a character string.

Click On Image To See Larger Version



Number of Characters in a String

This is very useful for limiting your page title and meta descriptions to correct lengths. It is also useful if you are using Twitter automation software and you are creating a bunch of tweets. Use this functionality as a quick check to keep under the 140-character Twitter limit.

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Substitute All instances of One Character In a Cell For Another

By itself, it can be useful, but it is also very useful when combined with other formulas, as we will soon see.

Click On Image To See Larger Version



Word Count in a Cell

There is no single function that directly does this, but you can overcome that with a little creativity. The following function combination will count the number of words in a cell.

Click On Image To See Larger Version


Concatenate (Combine) Contents of Multiple Cells

Concatenate has tons of uses, especially in high-volume PPC work. Here’s how to use Concatenate() to automatically create phrase match and exact match keyword phrases.

Click On Image To See Larger Version


Convert All Characters In a Cell to Lower Case

This turns all text in a cell into lower case. You might use this if you are developing a list of keywords to check with Google’s Keyword Tool.

Click On Image To See Larger Version



Create a Hyperlink With User-Friendly Anchor Text

This creates a live link on your spreadsheet so you don’t have to paste the URL into the browser address bar.


Click On Image To See Larger Version


Capitalize First Letter of Each Word In a Cell

I use this for constructing AdWords ads.

Click On Image To See Larger Version
Click On Image To See Larger Version



Calculate the Percentage of Current Month That Has Passed

This functionality is useful for creating projections for the current month.

Click On Image To See Larger Version



Convert a Number To An Integer By Truncating All Decimal Places

ROUND, ROUNDUP, and ROUNDDOWN are similar functions.

Click On Image To See Larger Version


I hope you find these helpful. If you know of any other Excel functions that would be helpful for SEO work, feel free to comment on them. Thanks.






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Top 10 Excel SEO Functions - You'll Like These
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